What is the future of privacy as real-world data capture becomes more sophisticated?

23 Oct 18

To cultivate the public’s growing interest in their own healthcare data we need to look to a future of privacy where more value is placed on ownership and accessibility.

As the market builds on a boom in real-world data collection to support a modern pharmaceutical industry in which drugs are becoming more complex, and treatments more personalised, our relationship with healthcare is changing fast. The exciting possibilities opened up by personal health technology highlight a discrepancy between two types of real-world data: that which is individually generated and personally owned, and that which belongs to a centralised record system.


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